MKTG 423 Midterm: 423 Exam 3 Concepts
Document Summary
Chase ensuring customers they can use their cards. My self-tanner post a pic of your before and after, tag us . Apple finding tweets about apple music, apple the fruit, their brand. Apps allow consumers to purchase directly from social media. Social media = very effective in generating purchase. Things you are and aren"t allowed to do as a business. Facebook messenger (sponsored message ads, destination ads) Visual consumption, saving to personalized content boards. For business--take directly to website or places to purchase items in images. Display, overlay, skippable video, non-skippable video, bumper ads, sponsored cards. Content creators, show extra footage not seen on tv show, etc. Sponsored content, sponsored inmail, text ads, dynamic ads. Social photo album, promote items, sponsored posts, promoted posts/stories. Influencer marketing (must state it is an #ad with ftc) Youngest user base, one of the highest engagement rates. Most people don"t find ads and soliciting appealing. Content created by users, personal connection to the consumer.
