MKT 201 Study Guide - Green Marketing, Franchising, Baby Boomers
6 Oct 2013
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Document Summary
It is important to read the chapters from the textbook. Marketing is the activity, set of institutions and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Core aspects of marketing: helps create value. Finding the buyers who are most likely to be interested in their offers: entails an exchange. Trade of things of value between the buyer and the seller so that each is better off as a result. Sellers provide products and services, then communicate and facilitate the delivery of their offerings to consumers. Buyers complete the exchange by giving the money and info to the seller: requires product, price, place and promotion decisions, can be performed by both individuals and organizations. Impact partners in supply chain, employees, and society at large. Develop marketing programs to attract the best and brightest employees . Undertake marketing research to understand what potential employees seek & think about the firm.
