MCOM 390 Study Guide - Final Guide: Assault Weapon, Null Hypothesis, Statistical Significance

• School: Towson University
• Department: Mass Communication
• Course: MCOM 390
• Professor: lingling zhang

Document Summary

Kiss: keep it short and simple. Types of questions: open-ended questions, short answer type, time consuming, most likely use this in pilot study, pretest or follow up, close-ended questions, select answer from list provided. Guidelines for questions: make questions clear, ex. Do you support a ban on assault weapon and welfare reform: avoid biased words or terms, avoid leading questions, ex. Like most americans, do you read the newspaper daily: do not use questions that ask for highly detailed information, ex. During the past month, which tv programs have you watched: use the tested scales for measurement. Use only a limited number of question forms. Design (layout) and type questionnaire in a clear and unclutter way. Length: no more than 3 pages, use relevant questions. Descriptive survey: attempts to describe or document current conditions or attitudes, explains what exists at the moment, example: broadcast station/network.