COM 370 Study Guide - Midterm Guide: Edward Bernays, The College Of New Jersey, Triple Bottom Line
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Short answer: it is open for debate. I would argue that bernays was the true father of public relations. I say this because one of the huge differences between the two men was that bernays refused to accept unethical clients. Lee may have stressed the idea of relationship building, he advised. Rockefeller, who has been concealing the facts when trains were involved in accidents. What would you do if after extensive research. You have to tell your boss the truth. You cannot be an effective employee if your not telling your boss what they need to hear. You"re compromising your reputation as a counselor and the company"s reputation at the same time: if you were asked to explain in a few words during a job interview . The triple bottom line theory and pat jackson"s double bottom line. The double bottom line theory has two parts.
