COM 310 Study Guide - Midterm Guide: Abnormal Psychology, Stick Figure, Marital Rape
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Norming the problem in a message: show the behavior you want to discourage, make the problem seem absolutely normal for the target. Misidentification: identification would be saying something to close the gap and relate to them and misidentification would be failing to close that gap. Making an ad for 7 year olds and they hate it. Expressive language: not very interested in instrumental language, so expressive language is words that have potency, communicate an attitude, and also judge them, whether positive or negative. Devil terms: name downwards (fool: social judgement theory is a practical model of anticipated persuasion effects that builds off the idea of an anchor position . Explain the theory, and the favorable and unfavorable conditions for persuasion it predicts. Don"t want to push them into the latitude of rejection: john ahern: was the sculptor in new york (bronx) who made statues of his neighbors but people didn"t like them, the way they represented the neighborhood.
