COMM 350 Study Guide - Midterm Guide: Cultural Studies, Frankfurt School, Media Create
20 Jan 2017
School
Department
Course
Professor
Document Summary
Theoretical approaches: mass culture theory, media effects, medium theory, Schools of theory: propaganda studies, toronto school, frankfurt school, Media theories: agenda setting, gatekeeping, cultivation, medium. Mc: concern for cultured development of civilization. Me: concern for media impact on audiences: media effects, the way it frames different issues, positive view on media but effects might be negative. Mt: focus on how comm tech/mediums shape messages: shapes our worldview, tells what is important, the technology dictated what that message is. Int: questions relations between social structures and human agency for making meaning: what role the media plays when we have to accept or reject when making sense of the world. Mc: cultivated minority vs. undiscerning mass: who has agency. Pe: economic, political & cultural life intertwined and shaped by media ownership and control (passive) St: society based on structured/formulaic way of thinking about world. Cs: is where culture made through language & sense making of the world.
