COMM 325 Study Guide - Midterm Guide: Cognitive Dissonance, Elaboration Likelihood Model, Hazing
20 Jan 2017
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Yale attitude change approach : explanations focused on learning and motivation, figure 7. 1 page 181 learning plays a role on the formation of attitudes. The research led to the cognitive response approach: people mental reactions thinking plays a role in persuasion, pro arguments and counter argument, forewarning: giving a warning ahead of time. Increases our resistance: distraction effects: the more likely we are to be persuaded. Inoculation theory: small doses of the persons counterargument helps you fend off future arguments: developed strength resistance to persuasion, box 7. 1 starting on pg. Do not need to know heuristic systematic model. True: people can be both simple and deep thinkers, key factors that determine it, motivation and ability. Motivation process: involvement: personal involvement/degree to which it is relevant to you. High vs. low: elm says that when we engage in central route under high involvement, and peripheral route under low. Do not need classic experiment on pg 193-196.
