MKTG 350 Study Guide - Midterm Guide: Complete Control, Data Mining, Franchising
3 Oct 2016
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60 multiple choice questions thursday, october,6 2016. B2b marketing: process of buying and selling goods or services to be used in the production of other goods and services for consumption by the buying organization and/or resale by wholesalers and retailers. Characteristics of b2b buying: involves manufacturers, selling to wholesalers, who sell products to retailers. Tend to be more complex than b2c and involve multiple members or the buying and selling organization. Derived demand: the linkage between consumers" demand for a company"s output and its purchase of necessary inputs to manufacture or assemble that particular output. Manufacturers: buy raw materials, components or parts and manufacture own goods. Resellers: marketing intermediaries that resell manufactured products without alterations. Institutional: hospitals, schools, educational/religious organizations purchase goods as well. Naics and how to use it: north american industry classification system: a 6 digit code used to identify types of businesses. Influencer: person whose views influence other members in final decision.
