JMS 408 Study Guide - Midterm Guide: Old Media, Scantron Corporation, Theory Of Reasoned Action
24 Jul 2015
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Bring 1 sheet of paper to ask questions. Some scenario questions included as well as definition/true/false. Factors involved in effects e. g. context, family, attention, etc. Episode of the american radio anthology series mercury theatre on the. It was performed as a halloween episode of the series on october 30, 1938, and aired over the cbs radio network. Became famous for causing mass panic, although the extent of this panic is debated. People missing the intro believed that there was a martian invasion currently in progress. Powerful media produced uniform responses in audiences. People disconnected = susceptible to powerful, persuasive mass medai messages. Education is the most important factor in audience gullibility. Many of those educated were not distressed with the wotw in. Media told the world that everyone reacted but were false. The people most likely affected are those who are uneducated. Changes in perspectives over time from direct to limited e. g. two-step flow.
