33:620:301 Study Guide - Final Guide: Competitor Analysis, Brand Management, Switching Barriers
16 Apr 2014
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Strategy is about competing differently: strategy is about competing differently from rivals--doing what competitors. The advantage is sustainable if it persists despite the best efforts of: four most frequently used and dependable strategic approaches: Low-cost provider: aiming for a cost-based competitive advantage over. Outcompeting rivals on the basis of differentiating features, such as higher quality, wider product selection, added performance, value-added services, more attractive styling, and technological superiority. Focusing on a narrow market niche within an industry. Its emergent strategy consists of reactive strategy elements that emerge as. A company"s strategy is partly proactive and partly reactive. Chapter 2: charting a company"s direction: its vision, mission, objectives, and strategy. Expressing the essence of the vision in a slogan: summed up vision in a brief phrase, reminder of where we are headed and why helps rally organization members to hurdle. Developing a company mission statement: the distinction between a strategic vision and a mission statement is fairly clear-cut.
