04:192:305 Study Guide - Midterm Guide: User-Generated Content, Web 2.0, Linkedin
25 May 2016
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Document Summary
A definition of social media: social media is an overabundance of definitions and characteristics. Listing specific platforms: the definition we are going to use (sort of) Or, this shorter and more cryptic version: Internet-based, disentrained, and persistent channels of masspersonal communication facilitating perceptions of interactions among users, deriving value primarily from user-generated content. (carr & hayes, 2015: decoding the definition. Change in technology occur very quickly don"t want to be specific technology should be universal. Open channel of communication even if you are not available it is not bounded by time: synchronous interactive communication, asynchronous not interactive, one-sided, you don"t have to be present. Perceived interactivity: social or parasocial; people or machines. Actually interacting with people versus parasocial the perception of interacting with someone, such as a celebrity by tweeting at them, feeling like you know the individual. User-generated value: focus on users, not corporate content. The system contains information that the user created.
