BUSMKT 1040 Final: Chapter 12 Marketing.docx
Document Summary
Jobs range from high paid professionals and technicians to o minimum wage positions o corporations to local small businesses o materials and manufacturing combined o roughly 80% of gdp and 80% of jobs. Airlines, hospitals, haircutting, restaurants, hotels, fitness centers: mental stimulus directed at people/intangible act personnel o needed o, possession processing directed at possessions/tangible acts. In mature industries, core products often become commodities: supplementary services help to differentiate core products and create competitive advantages by: o o o o o. Physical elements: provide tangible/physical evidence of service performances, servicescapes environment in which the service is delivered and where firm and, create and maintaining physical appearances customers interact o o o o o. Dimensions of service quality to purchase: search qualities characteristics of a product that the consumer can examine prior, experience qualities characteristics that customers can determine during or after, credence qualities attributes we find difficult to evaluate even after we"ve consumption experienced them.
