MCC-UE 1 : Truchman Women's Depiction by the Mass Media.docx

• School: New York University
• Department: Media, Culture & Communication
• Course: MCC-UE 1
• Professor: Ted Magder

Document Summary

The content of media: men are depicted as aggressors, women are depicted as victims, women"s magazine fiction define women in terms of men (wives, sex object, etc. , advertisements: women portrayed in the home, voiceover: dominated by men (only 10% of women in voiceovers, women minorities. Sexist content: women"s judgement seems to mirror those of men, female editors of women"s pages seem to have the same preferences as their male counterparts, women have the same stereotypes as men, professionalism continues the female stereotype as it stops women from speaking up and disagreeing with men, women don"t think they can achieve more because sexism is an institutional phenomenon. Professionalism encourages male domination: companies demand larger audiences that may be traditional. ie. advertising dolls for girls and toy cars for boys. o, they may introduce less traditional ideas if it were lucrative, different media are responsive to different groups.