BUS 360 Study Guide - Final Guide: Linkedin, Personal Selling, Strategic Alliance
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There are different segmentation methods that you can use to create a target market. They include geo-demographic segmentation, benefit segmentation, psycho-graphic segmentation, behavioral segmentation. *going to throw one in that does(cid:374)"t (cid:271)elo(cid:374)g* Firms that tend to be more socially responsible (giving back to the community) typically have strong ethical climates. There was a gallup survey in the book that listed all occupations, most ethical was typically medical professionals and least ethical was car salespeople. Roi revolutions (timothy s. ) uses google analytics to measure different social media campaigns. Marketing is all about creating value and satisfying wants and needs. It can be done by both individuals and organizations. *going to throw another aspect in that does(cid:374)"t (cid:271)elo(cid:374)g* To understand attitudes, beliefs, how people want to be communicated with. The first (or one of the first) industry to focus on offshoring was manufacturing. Done because of cost of labor in the us.
