ADV 205 Study Guide - Final Guide: Interpersonal Communication, Ambush Marketing, Personal Selling
Document Summary
Out of home media that reach prospects outside their homes. Like outdoor advertising, bus and taxicab advertising, subway posters, and terminal advertising. Most common is on-premise signage, which promotes goods and services or identifies a place of business, on the property where the sign is located. Effective billboards large, outdoor billboards meant for long-term use that work best where traffic is heavy and visibility is good. They carry printed or painted messages, are created in sections, and are brought to the site where they are assembled and hung on the billboard structure. (page 322) Tab - now, tab out of home ratings is that audience measurement system. Comprehensive, standardized, quantitative and accurate, tab out of home ratings is now the official currency for out of home advertising. Audiences for billboards, posters, junior posters, transit shelters and phone kiosks. Granular detail, reporting individual out of home units in over. Detailed demographic data comparable to other media.
