MAC 143 Final: [MAC 143] - Final Exam Guide - Everything you need to know! (54 pages long)

• School: Miami University
• Department: Media and Culture
• Course: MAC 143
• Professor: Dr.Ron Becker

Document Summary

Tv dominated american pastime & tv was most dominate form of advertising (extremely profitable industry: industrial transformations in the late 1950s, decline of drama anthologies and rise of episodic series. Dramas became less appealing to t v industry {but not to viewers} Advertisers wanted more upbeat shows: quiz show scandals. Advertisers were the main audience of t v networks want to keep them happy. The advertisers were the customers and the viewers were products (what the network sold to advertisers) The economics of network domination: industry players in the 1950s and 60s and key terms, 3 kinds of stations: o & os, affiliates, independents, key players: T v station - station/company licensed by fcc to broadcast @ certain frequency in certain area: 3 categories of stations. O&o (owned and operated: station where license holder and company operating it was one of the major 3 networks.