SOCL 2001 : Sociology Midterm
Document Summary
Inductive: large scale surveys, public opinion pulls, secondary. Interviews analysis of large scale data set: ethnography, focus groups, field studies, historical research. Tools: statistical analysis, sampling, observation, document and archival research, small group experiments, textual analysis. Choosing every 100th name in a phone book or on a voter registration is a systematic sample: cluster- a sampling technique used when natural groupings are evident in the population. The total population is divided into these groups (or clusters), and a sample of the groups is selected. Intensive reading of texts : snippets from television shows, making the right comparisons, things studied must be comparable, table on page 109. Some variables can be tightly controlled and monitored. Sociologists can conduct research directly with the people they want to study. A carefully selected sample makes it easy to identify common themes and highlights trends and behaviors within a very specific group.
