MKT 3401 : MktfinaLTEST
Document Summary
Verbal arrangement of message-7: 3 goals of marketing (concepts) Develop and maintain relationships: 2 types of dissatisfied customers. Remorseful customers ****know this chart helps so much: 3 levels of the marketing strategy framework, marketing strategy framework (3 levels) (a) level 1- market analysis (1) company (2) competition (3) customer (4) condition (b) level 2- strategy development. Level 3- implementation: 4 components of market analysis. *know that these 4 p"s are part of marketing mix and marketing mix is part of implementation: 4 parts that make up marketing mix (sellers perspective) Price is not a component of a product (this was a question!!) (b) price (01) 3 price strategies (i) price skimming (ii) penetration pricing (iii)status-quo. Know that these are the strategies not tactics (c) place (d) promotion. Consumer decision-making process (a) need recognition (b) information search (c) evaluate alternatives (d) purchase (e) post purchase behavior (1) evoked set is not part of the consumer decision making process.
