MKT 3401 : MKT 3401Summer Exam 1 Notes - Complete
Document Summary
[look in book for more in depth things] Identify several techniques that help make strategic planning effective. Video of cirque du soleil america"s got talent vs. salt oriya patent your product so others cannot do it. Disney thought the side fairs were dirty: ex. : a marketing strategy that tries to increase market share among existing customers: market development, attract new customers to existing products, book def. : a marketing strategy that entails attracting new customers to existing products: product development, create new products for present markets, book def. : a marketing strategy that entails the creation of new products for present markets: diversification, introduce new products into new markets, book def. Tide"s laundry detergent pods: these decisions are designed to take company strengths into, adjacent innovation new markets. Botox was developed to treat intestinal problems and to treat crossed eyes leveraging the drug into cosmetic medicine increased the market big time.
