MKT 3401 : MKT 3401 Test 1
Document Summary
Keys to being successful in business: john camp. *don"t be afraid of word no, be persistent. What people think of when they think about you. Must be able to understand, manage, and leverage your personal brand. Default look will define you-everyday look you have when not speaking. Images can be created as quick as 1/24th of a second. Thin slice= in 10 seconds you form an opinion on someone and that"s how you remember them. People take interest in you based on your brand. Doesn"t matter how you dress if your default look is miserable. Most important skill in all of negotiation is listening. Of 2000 people that appealed, only 2% appealed to higher level because of feinberg listening to them (default look, tone) Ivy league schools look for: interpersonal communication skills, teamwork ability to work in a group, honesty, core competency.
