MKT 3401 : MKT 3401 Exam 1 Readings
Document Summary
The nfl just tackled your kids: question: fans over 55 years old made up 30% of the league"s total viewers in week one. Harley, with macho intact, tries to court more women: question: outside the us, harley"s priorities include china, india and latin america, question: the median age of u. s. motorcycle owners is about 40. Six strategies for successful niche marketing: how to win big by thinking small: question, target carefully, listen to your customers. Really listen: control production costs, control distribution costs, some apparent losers are worth keeping, prune your portfolio ruthlessly. Citi won"t sleep on customer tweets: question: citigroup resolved 36% of queries. U. s. ties hospital payments to making patients happy. Give information about quality and influence purchase decision. Make mine a single: the rise of stronger spirits. Coming soon: toilet paper priced like airline tickets: question: for consumers the result is more volatile pricing.
