MC 3010 : MC 3010 Test 1
Document Summary
10 qualities employers want: good writing intelligence, cultural literacy, pr for france, know a good story when you see one, media savvy, contacts, good business sense, broad communication experience, specialized experience, avoid career clich s. Pr output: paid and controlled, ads, events, unpaid and uncontrolled, blogs, word of mouth, poperot. How pr works (ropes: research, objectives/planning, stratagies, messages, tactics, programs, evaluation, stewardship. Pr going to more integrated approach: imc, transparency-trust and reputation, 24/7 news cycle, controlled vs mediated tools, global communications, ethics, law, gender and roles. Rich white guys vote for him so he appeals to them. 3. on friday romney has 20 points in lead by monday only 1. Number one thing in pr to think about: your audience. The evolution of public relations: why history, memory of things said and done, physical, cultural roots, provides direction, why pr history, pr"s sense of itself, pr in popular culture, pr as news.
