MC 2000 : Test One Notes
Document Summary
Mass media as communication & mass media as technology: * be able to tell the difference between these types of communication by example and how the feedback varies. Sender mass media channel receivers (audience) effect (message) Problems with a linear communication model: problem 1: it doesn"t distinguish between different types of media/channels, content vs. Media both conveys and creates culture: example: harry potter, songs, romance movies, magazines. Criticisms of mass media: the use of stereotypes- racial, gender, the overuse of violence and sex, biased news that serves as political propaganda, economic manipulation the drives materialism, consumerism. Mass media definition revisited: mass media are technological vehicles by which complex organizations produce content that is disseminated to an audience, mass media is an industry. Positive promises about warnings and predictions of the benefits gained trouble or demise. Technological determinism: the view that technology inevitably and autonomously causes social and historical change.
