MC 2000 : MC Exam Review Sesh 1
Document Summary
Fragmentation: the process of dividing audience members by special characteristics. A growing number of media channels with different people watching or reading each channel. It takes away from the term mass comm cause you"re not communicating to masses. Interpersonal- no tech devices required; only people interacting with each other. True false- in mass comm, the sender always receives feedback from the recipient. Parasocial interaction- feeling a sense of companionship from a celebrity through a mass media outlet. Cultures- ways of life passed onto members of society through time. Stereotypes- predictable depictions that reflect and sometimes create cultural prejudices. Media literate- understanding how the media process works. Targeting- created to appeal to particular segments of society rather than the population as a whole. Demographic indicators- age, gender, occupation, income, ethnic background. Exhibition- the activity of presenting mass media materials to audiences for viewing or purchase.
