MC 2000 : Exam 1 Review
Document Summary
Interpersonal communication vs. mass communication- interpersonal does not use technology. Parasocial interaction- you think you know a movie star without even knowing them (when you get a sense of companionship from someone that you don"t know) Media literacy: empowers you as a responsible media citizen, knowing the forces and motivations behind media messages allows you to be a better judge of media content. Convergence: is reshaping media boundaries, is changing our use of the media. Ex: people of the 70"s get their info from a radio then they get the info from radio television and internet. Audience fragmentation- the mass audience is breaking up into smaller audience segments. Mass communication- the industrialized production and multiple distribution of messages through technological devices. )- technological instruments through which mass communication takes place. Information- raw materials that journalists use to create stories. News- a story that is made up of information.
