CLST 2090 Study Guide - Midterm Guide: Edsel, Teaser Campaign, Hermaphroditus
Document Summary
Hermes recall that hermes gave pandora the character of a thief and the mind of a bitch; but he is more complicated. Hermes is the god of good luck and the god of businessmen and thieves. Good luck from out of the blue, and god of those professions because they rely to a degree on such uncontrolled good luck. After world war ii, auto company did huge market research, spent millions on analysis, engineering, production, teaser campaign. Hit showrooms, it was ugly, lost a fortune the. Hermes had not blessed the venture, so no good luck. Late 50"s university students frequently visited a store selling meat pies in aluminum pans, which the students would throw back in forth. from their fathers and, with no knowledge and no experience, invented the frisbee because the pies were called ms. frisbee"s pies. According to the greeks, hermes had blessed their venture. Hermes is also the god of the practical joke.
