ANTH 1001 : Test 1 Review
Document Summary
The industrialized production and multiple distributions of messages through technological devices. Different mediums: convergence is taking that one medium and dispersing it into different mediums. Fragmentation- the mass audience is breaking up into smaller audience segments. There was a growing number of medium channels, so the idea is that different people watch or read these news channels. So less of them are going to be interested in all different mediums. The sender always receives a feedback from the recipient they send it to. False, just because someone sends out a message it doesn"t mean they will get feedback back. Example of parasocial interaction. (e. g) following a star on twitter and thinking that you know them because of interests you share with them from a mass media outlet. Culture: ways of life that keep society together that was passed on to members of society through time. You understand how media and advertisements work.
