JOUR 513 Study Guide - Midterm Guide: Ophanim, Publicis, Rosser Reeves
30 Oct 2014
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A counties belong to the top 20ish biggest metropolitan cities with a population of 500,000 or more. 2 versions of an ad to see which one has a better response. A. c. nielsen co. measures statistics of tv audiences. Advertising/sales ratio total advertising expenditure/total sales over a time period. Aided recall method of testing memorability of an ad when brand name is mentioned. Area of dominant influence (adi) each county in the u. s. is alloted to one adi- measurement of television audience data, Audience share percentage of audience watching a specific channel with tv sets on (hut) Audimeter records when tv is on for nielsen company. Audit bureau of circulations (abc) an independent auditing group for advertisers, agencies and publishers. The group verifies statements about newspaper circulation statistics & provides a detailed analysis of the newspaper by state, town and county. Availabilities/avails an unsold, available advertising slot or package.
