HTM 253 Midterm: Study Guide Test 1

• School: GVSU
• Department: Hospitality and Tourism Management
• Course: HTM 253
• Professor: Nicole Steele

Document Summary

Types of meetings: board meeting, breakout session, retreat and team building (relaxation, expensive, seminar (informative, fair, fundraiser, congress, green meeting (environment, gala (fancy, night events, exhibition, expo, reception. Marketing: the plan which sales is based, focused on market analysis, focus on long-term trends and strategies for growth. Sales: focus on field and desk work to sell to the consumer, volume and quotas, short term consideration. Marketing mix (4 p"s: product (tangible/intangible, place (how accessible is the product to the market, promotion (persuasion/communication, price (room rates/food/meeting room charges) Why are conventions so important to associations? (exhibit sales/registration fees/advertising) Conventions are the largest source of non-dues revenue. Attendance - optional (remember the chart for comparing association/corporate markets) Short plan period (annual is 8-12 months, other is less than 3 months) One meeting, one check (remember the chart for comparing association/corporate markets) Structured much like associations, but do not have profit as an objective.