COM 110 Study Guide - Final Guide: Present Tense, Round Number, Drivespace
14 May 2017
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Document Summary
Depth (context), scope (showing not telling), structure (borrow a narrative), emotion (sources become characters, evoke responses), personal style, human interest. They"re screens (can see through, can"t go through) Eliminate ambiguity, set off transitional words/questions, words in a series, coordinate adjectives, non-essential clauses, titles/affiliations, direct quotes. News releases, media kits, emails and brochures, speeches and presentations. Research: goals, audiences, services, strengths and weaknesses. Analyze: what will work best, make plan. Evaluation: quantitative (hits, mentions, analytics), surveys and focus groups. Inform, sell, capture attention, create good will through text and visuals. Would publication run it, is it of interest in maintaining relationship\ Address of sender in upper left (contact info) Release date/time (for immediate release or for release after ) Headline down the page, uppercase and underlined. Subsequent pages have a slug line, two dashes, then the page number. Times and dates are high up in release. Narration/introduction, soundbites with narration for facts not mentioned,
