COM 110 Study Guide - Quiz Guide: Lowkey, Glittering Generality, Jargon
31 Mar 2017
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Establish and maintain good will, mutual understanding between a business and its public. Glamorous: it"s a business, not a lifestyle. Easy: just as rigorous as reporting, researching and writing, strategizing. Sleazy: it"s useful and welcome, vital to community. Provides info to journalists, can"t control how they use it. Depend heavily on journalists for news coverage. Team players who work more in corporate environments. Try to motivate with facts, details, and explanations. Provide info to other media, who then control how it"s used. Cheaper, low cost for speeches/news releases/publicity events. Write a news release only once, all efforts are fresh. People seek out pr, avoid annoying ads. Efficient communication internally and externally (with organization and public) Four steps to creating and implementing a pr plan. What the message is, how to deliver it. Start with big picture, then get specific. Attacks problem from variety of angles and media. Match the message with the right medium.
