MKT 4310 Midterm: Mkt_notes_test_2
13 Apr 2018
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Document Summary
Google- make campus friendly for a lot of people provide gym and lots of other stuff ppl are happy and efficient lots of perks. Jim goodnight- co founder and ceo never had a losing year and never had to lay off an employee. Employees happy= customers happy. private company so no stock or investors. Hong kong- shake ha(cid:374)ds a(cid:374)d (cid:271)o(cid:449), push your (cid:449)ay though (cid:272)ro(cid:449)ed a(cid:374)d do(cid:374)"t say sorry. Do(cid:374)"t hug or kiss in greeti(cid:374)g. do(cid:374)"t gi(cid:448)e (cid:272)lo(cid:272)ks, do(cid:374)"t u(cid:374)(cid:449)rap gifts i(cid:374) fro(cid:373) of people. Copenhagen- ice bar- cold, made from ice from the river. Kuala lumpur, malaysia- good shopping, more than 60 malls in city. Lots of contemporary art, punk, breaking the boundaries. India chinese and malaysian cultures in the one city. Formal meeting, respect for older, look downward, use title, examine each business card before putting it away in your case, not pocket.
