MKT 4290- Final Exam Guide - Comprehensive Notes for the exam ( 57 pages long!)

• School: Clemson University
• Department: Marketing
• Course: MKT-4290
• Professor: Bennett

Document Summary

Review guide for chapter 1 mkt 429, section 1. Know other names used to refer to the nonprofit sector: voluntary sector, the civil society, or the independent sector. Be able to list and explain the three sectors of a civil society: business, governmental, and nonprofit. Know the definition of positioning: positioning: implementing marketing activities aimed at influencing public perceptions of the npo. Be able to describe the characteristics of formal and informal nonprofit organizations. Increasing number of nonprofits: international nonprofit sector has been steadily growing, growth of nonprofits is a global phenomenon. Review guide for chapter 2 mkt 429, section 1. Know what purpose the mission statement serves for a nonprofit organization as well as what the mission statement should involve. Mission statement: a carefully crafted definition of an organization"s long-term focus and scope; the stated purpose of the nonprofit organization. Mission statement should provide the basis for setting objectives and all the strategic planning follows.