MKT 4270- Final Exam Guide - Comprehensive Notes for the exam ( 64 pages long!)
Document Summary
Study guide for test 1 international marketing 16th edition cateora, gilly, graham. Review the syllabus exams section for what all exams will cover: 6. Be able to explain the meaning of the comment that every american company is international. At least to the extent that its business performance is conditioned in part by events that occur abroad. Know which countries have the highest level of direct foreign investment in the u. s. Bimbo is bread in spain, mexico, and other spanish speaking countries: most recently acquired the brands sara lee and bestfoods. Know the companies that are considered to be the u. s. leaders with foreign revenues. (see exhibit. Ford . 3 45. 4: walmart - . 9 26. 1, ge - . 3 52. 6, citigroup - . 6 , hewlett-packard pp. When it comes to firms venturing into international marketing for the first time, know what the requirement is (requirements are). A thorough and complete commitment to foreign markets and, for many, new ways of operating.
