MKT 3010- Final Exam Guide - Comprehensive Notes for the exam ( 78 pages long!)
29 Mar 2018
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Document Summary
Intellectual property: coke"s formula, the formula was created to make body never get tired of it. Research and such that requires intellect: logo well known, distinct, things that other companies cannot copy, patents, the time runs out. How we want to market it: marketing plan step 4: implement marketing mix & allocate resources. New: market penetration, analyze how well we did and how we can do better next time and how we can do that. Number of individuals in the person"s social networks such as facebook and linkedin). Influence: in a social media context, the extent to which the person influences others (ex. How much do the people in a person"s network read that person"s content: extended network: in social media, it is the total number of people a person or entity reaches or has influence over. Social media is content distributed through online/mobile technologies used for social interactions (building connections and sharing information).
