COM CM 301 Study Guide - Midterm Guide: Theodore Roosevelt, Ethnography, Crisis Management

• School: Boston University
• Department: Mass Communication, Advertising & Public Relations
• Course: COM CM 301
• Professor: Edward J Downes

Document Summary

Study tips to keep in mind when reading wilcox: When reading wilcox, chapter 1 be sure you: * public relations is a management function through which mutually beneficial relationships are sought, ideally using 2 way communication between an organization and its public* * know the six key words used in most definitions of public relations . 1) deliberate- pr activity is intentional, designed to influence, gain understanding, provide information and obtain feedback ( reaction from those affected) 2) planned- organized, solutions to problems discovered and logistics thought out. 3) performance- effective pr is based on actual policies and performance don"t just say something do it. 4) public interest- pr is mutually beneficial to organization and public, alignment of organizations self interests and publics concerns. 5) two-way communication- more than just spitting out information it solicits feedback. Downes- 2 way symmetrical model- based on research and uses communication to manage conflict and improve understanding w strategic publics.