MGMT1021 Study Guide - Comprehensive Final Exam Guide - Motivation, Working Poor, Walmart
20 Nov 2018
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The degree to which a work group or organization is heterogenous with respect to personal and functional attributes. The presence of differences among members of a social unit. Eg: attitudes, knowledge, values, skills morals, religion. Why diversity matters: diversity becoming a new normal, access diverse customers/ recruit top talent, makes us smarter. People want to working an environment where they : See people who are similar to themselves. Feel confident they will not be marginalized or excluded based on differences. Perceive opportunities to grow and advance regardless of surface or deep level differences. Understand the unique perspectives, needs and preferences of diverse customer segments. Access customers who can"t be reached through traditional shaes channels. Communicate the value of products and service in ways that resonate w customers from diverse backgrounds. Crick: amateuer scientists with interst in bio, chem, physics no phd. Made fewer errors, shared more info and deliberated longer. Female rep in top mgmt leads to increased firm performance.
