BPL 5100H Study Guide - Quiz Guide: Authentic Brands Group, Stephanie Mcmahon, John Cena
30 Oct 2018
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Vince mcmahon continues to be ceo and chairman of board. Stephanie mcmahon is chief brand officer and was recently elected to board. Formed some alliances with authentic brands group and. Wwe surpassed nba recently as # 1 sports channel on. John cena is the most followed american athlete on facebook (36m likes) Key reason for diversification is transfer of competencies. Wwe expected that its new businesses would have synergies with its core business of live shows. However, company overestimated synergy effects for xfl. Wwe could find partners for new initiatives where it lacks important capabilities: e. g. , movies, music. Leadership plays an important role in devising and implementing corporate strategy. Mcmahon effectively made his a firm a national monopoly and found ways to exploit that position. Egotism might have led to some inappropriate moves. Thought exercise: think of a company that seems to have a culture that supports its strategies it is trying to implement.
