POLS 130 Study Guide - Final Guide: Divided Government, Walmart, Party System
14 Dec 2017
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Public opinion: citizens attitudes about political issues, leaders, institutions, and events. Random sample: everyone has an equal chance of being selected. Sampling errors: polling error that arises based on the small size of the sample. Selection bias: bad sample, ex: how americans feel about ___ in front of a wal-mart; some people go here and people don"t. Difficulty conducting telephone surveys today: sampling error. Political socialization: starts when you old enough to be aware of things, as you go through life, things will affect you. Random digit dialing: was ability where computers randomly dial numbers to get a probability sample. Push polling: creating public opinion, not measuring it. Ideology: liberal, conservative, and moderate are examples of this. Agenda setting, framing, and priming: (will be on listing, agenda setting. News is telling us what is important to you. Ex: right now, recent terrorist attack = terrorism back into the front: framing.
