SOSC 1510 Study Guide - Quiz Guide: Snowball Sampling, Quota Sampling, Research

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Aim no. 1 - explain aspects of social life. Aim no. 2 - help evaluate the usefulness of the larger survey. To find out if there are any unforeseen problems. Quota sampling: the number of people with particular characteristics that are wanted in a sample by the researcher. Random sampling: the idea is that each person has an equal chance of being selected. Stratified random sampling: the population under study is divided according to known criteria. Snowball sampling: an example of non-representative sampling, this method is used when it"s difficult to gain access to particular groups. Theoretical sampling: another example of non-representative sampling, this method: observational research - whether the researcher is honest and tells the group about the research (debriefing). Observational research - the extent to which the researcher gets involved with the group. Researchers need to decide if they want to be covert /overt during their research before they begin.