[PSYC 2120] - Final Exam Guide - Comprehensive Notes for the exam (112 pages long!)

• School: York University
• Department: Psychology
• Course: PSYC 2120
• Professor: Kerry Kawakami

Document Summary

Relates to the phenomenon of social influence (we are all influenced by others) E. g. persuasion is used in advertising companies to get people to buy a particular product. Direct persuasion when our friends try to get us to do something we don"t want to do e. g. drinking everyone else is doing it . Social influences go beyond behaviour, they also change our thoughts, feelings and actions. We are even influence in the presence of people and even when these people aren"t physically around us e. g. friends, parents. Social psychologist the scientific study of the ways in which peoples thoughts, feelings and behaviors are influenced by the real or imagined presence of other people. Construal the ways in which people perceive, comprehend, and interpret the social world. This helps psychologist understand why people act and react the way they do. E. g. a murder trail doesn"t matter how strong evidence is, its how people view the evidence that will determine the verdict.