COMN 2500 Study Guide - Midterm Guide: Noam Chomsky, Liberal Democracy, Oligopoly

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730 bc - phonetic alphabet was revolutionary because of its expressibility. Letters don"t represent anything they represent sounds, but abstract ideas possible. Doesn"t try to incapsulate ideas, or things in graphic form the way hieroglyphics do. It was so simple that you no longer needed an expert to read pen. Mcluhan named tribal encyclopedia: combination of poems; all you need to know in order to operate in early greek culture that was passed on orally, focus on communal more on the individual, work out ideas on your own. Medium is the message: mediation has a impact on whats communicated, the speech is the medium of our makeup, he said that intimacy is lost within oral to literate and it had unintended consequences. Plato was critical of oral culture because he thought it stood in the way of analytical thought stands in the way of separation of subject and object. Literacy based on two views of the world =