ADMS 1000 Study Guide - Midterm Guide: Canadian Airlines, Air Canada, September 11 Attacks

• School: York University
• Department: Administrative Studies
• Course: ADMS 1000
• Professor: Peter Modir

Document Summary

Sample exam concept application/case with two questions (from chapter 1 & 3) Turbulence in the air: the case of air canada1. By the end of 2001 things were looking pretty grim for air canada and its chief executive, robert milton. A horrific attack on the work trade centre in september changed world opinion about airline travel. By the end of october 2001 milton had laid off roughly a quarter of his staff and analysts were suggesting that air canada would very soon run out of cash. Milton was very clear in his message to the canadian club in. Montreal the airline industry and therefore his company was in a state of chaos and potential disintegration. Costs are staggering , he said but the revenue falloff is much more dramatic. The fact is that without government intervention, many airlines around the world will be out of business.