BU415 Study Guide - Midterm Guide: Search Engine Marketing, Search Engine Optimization, Cloud Computing
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Inbound logistics operations outbound logistics marketing/sales . Information/data: network effects, when the value of a product or service increases as its number of users expands; also (cid:272)alled (cid:374)et(cid:449)ork e(cid:454)ter(cid:374)alities or met(cid:272)alfe"s la(cid:449, price transparency, degree to which complete information is available. Integrated solutions that combine five components: hardware, software, data, procedures, people who interact w/ the system. Inform original content investments that netflix is making: create tailored audience promotions, bandwidth caps. Isp limitations on the total amount of data traffic that a single subscriber can consumer per billing cycle. Immediate/unfiltered publication and ease of use: comment threads, searchability, and tags, trackbacks links in a blog post to refer readers back to cited sources, blog rolls list of a (cid:271)logger"s fa(cid:448)ourite (cid:271)logs. Chapter 10: the sharing economy: allows firms to pool resources, products, and services in ways that create new markets and market opportunities, collaborative consumption e. g. ebay, etsy, postmates, uber, airbnb, kickstarter,
