BU385 Study Guide - Midterm Guide: Normal Distribution, Maximum Capacity, Poisson Distribution
Document Summary
Product design process the elements: 1) product approval committee. Top management oversees and directs the development activities: 2) core teams. Cross functional teams designed to plan and lead the projects: 3) phase reviews. Approve, modify or cancel the project at certain milestones: 4) structured development process. Use project management techniques to schedule, execute and control. Product design process the phases: 1) idea generation. And primary assessment (scoping: 2) build a business case. Market and competitor analysis: 3) development. Translate the voice of the customer : 4) testing and validation, 5) launch. Does the idea merit any work: gate 2: second screen. Does the idea justify the investigation: gate 3: decision to develop. Is the business case sound: gate 4: decision to test. Should to project go to external testing: gate 5: decision to launch. Sources of ideas for projects: employees (marketing, r&d, customers (surveys, focus groups, competition (reverse engineering, suppliers.
