BU362 Study Guide - Final Guide: Gross Margin, Net Profit, Markdown
Document Summary
External: opportunities & threats (cd step), environmental trends (pest) Other: what is special about this case? (i. e. service business, Listing case facts under analysis is not an analysis ask so what? . Decision criteria: identify decision criteria to evaluate alternatives, assumptions, and constraints; management preferences. Each altmust be a soln to the problem/opportunity. Promotion: strategy, objectives, advertising, promotion, personal selling, pr, imc, budgets & rationale. Expected results: be analysis, results under diff scenarios. Relationship w, customers (relational orientation vs transactional) customer relationship management loyalty. For adoption population, find a subset of the total population then estimate a small % to adopt (1%) Rev also = rev per person * the new adopted pop. Cogs = beg inv + purchased end inv. Net profit = net sales cogs expenses. Gross profit margin = (net sales cogs)/netsales x 100% Gross margin % = gross margin / net sales. Net profit % = net profit / net sales.
