BU362 Study Guide - Midterm Guide: Profit Margin, Observability, Data Mining
Document Summary
What we are doing: strategic performance. What do we (did we) want to do: organizational health, prospects for future performance, need, nature, urgency for change. Issues: what are the issues, why have they arisen, why are we involved, when do we need to resolve, what is the action trigger in the case. Decision paths (buying behavior, market size, etc. : mutually exclusive, evaluating alternatives. Pros / cons (do not be biased!) Implementation: detailed recommendation based of preferred alternatives, action plan, timetable, forecast of future performance predicted outcome. E xt e rnal fac t ors affecting the (cid:1008)p" (c dst e p ) S e gme nt at ion, t arge t ing, p osit ioning ( ove rvie w ) Segmentation: market segment who responds similarly to marketing. Positioning: defi(cid:374)i(cid:374)g the (cid:1008)p"s so that (cid:272)usto(cid:373)ers ha(cid:448)e a (cid:272)lear, understanding of the product compared to competitor. Create produ(cid:272)ts that"s per(cid:272)ei(cid:448)ed as (cid:448)alua(cid:271)le e(cid:374)ough to (cid:271)u(cid:455) Cost-based: cost + margin = selling price.
