BU111 Study Guide - Final Guide: Switching Barriers, Mass Media, Big Data
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BU111 Full Course Notes
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Document Summary
Elements internet information technologies not limited to computers and information significance: demands constant scanning and learning. Equipment and material advancements substitutes/magnify human effort reduce cost, improve performance, increase flexibility example robots information technology advancements devices and software for creating, storing, exchanging and using information example: cloud analytics and artificial intelligence. Steam o o o o o o o o o o. Create barriers to entry; cooperation with other firms; reduce cycle times. 3 o o o o o o o o o o o o o o. Information costly to develop but cheap to share. Distinctive competitive advantage o o o o o o o o o o o o o o o o. Technology standards enables compatibility of complimentary goods. Compatibility, alliances, incentives for complementary goods suppliers, build base. Target: mainstream high margin customers with enhancements in product functionality. Starts in lower performance segment, improves rapidly; enters mainstream market. Organization structure and capabilities slow response time/ability and influence choices.
