Media, Information and Technoculture 2100F/G Final: Media, Information and Technoculture 2100F/G Final Exam Notes.doc
16 Dec 2014
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Document Summary
The valorization of surveillance: towards a political economy of facebook (nicole s. Move away from top down format with web 2. 0. Producer-consumers (prosumers) provide content, which is then leveraged into advertising sales. Principles of neo-capitalism: lower cost of labour with crowdsourcing and increasing layoffs. Social media celebrities and fame by association (everyone else is there just for likes) Likes tell advertisers what you like and who you are. We use the techniques that advertisers use on us against each other. The feedback loop: we create the content, advertisers find it on social media, they promote it, and then we promote it back to ourselves. Repurpose material and use it in other places; synergy. Take public domain property and turn it into private domain and hold onto rights. Makes a lot of profits off of it too. Prevents public from using ideas, brands it as stealing . Females always need male rescuer in disney princess movies.
