Management and Organizational Studies 2320A/B Study Guide - Midterm Guide: Espn Bottomline, Marketing Channel, Institute For Operations Research And The Management Sciences
31 Oct 2018
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Document Summary
Marketing: a set of business practices designed to plan for and present an organization"s products or services in ways that build effective customer relationships: a disciplined process used to solve business problems. Good marketing requires thoughtful planning with an emphasis on the ethical implications of any of the decisions on consumers and society in general. Marketing plan: a written document that specifies a firms marketing activities for a specific time period. Broken down into various components: how the product/service will be conceived or designed, how much it should cost, where and how it will be promoted, how it will get to the consumer. To understand customer needs and wants, the company must identify the market for its products/services. Market: the groups of people who need or want a company"s products or services and have the ability and willingness to buy them.
